Labour's deputy leader Lucy Powell has called for stronger action against online misinformation, warning that unchecked social media influence poses a growing challenge to British democracy.

Powell argued that political campaigns are increasingly shaped by powerful online networks, algorithms and digital amplification, raising concerns about the spread of false information during elections. She urged ministers to strengthen upcoming electoral legislation to better address misinformation and improve transparency around political funding.

The comments come amid ongoing debate over the role of social media platforms, online advertising and foreign-linked donations in modern political campaigns. Powell also questioned whether existing regulations are sufficient to protect voters from misleading content and emerging technologies such as AI-generated material.

Reform UK rejected the allegations, describing the claims as inaccurate and politically motivated. The party insisted its online support comes from genuine voters rather than coordinated digital campaigns.

The debate has intensified as the government prepares new election reforms, with campaign groups and democracy experts calling for stronger safeguards to tackle misinformation, improve transparency and strengthen public trust in the electoral system.

The issue is expected to remain a major political battleground ahead of future elections, as policymakers face growing pressure to balance free speech, technological innovation and democratic integrity.