Reform UK has launched a new pro-business policy package, putting regulation, taxation and the UK's electric-vehicle transition at the centre of its latest political campaign.

Nigel Farage's party says it would scrap the UK's GDPR framework and replace it with a lighter-touch system modelled on New Zealand. Reform argues that current data rules create unnecessary costs for small businesses and technology companies.

The party has also pledged to scrap the 2035 electric-vehicle mandate and reverse Labour's increase in employer National Insurance introduced in 2024. Other proposals include raising the VAT threshold for small businesses and providing additional tax incentives for families investing in new businesses.

Reform's announcement comes as the party attempts to strengthen its economic platform and challenge Labour and the Conservatives for business support. Recent YouGov polling puts Reform on 23%, Labour on 22% and the Conservatives on 20%, indicating a tightly contested political landscape.

Labour has criticised the proposals, arguing that removing GDPR would weaken important protections for people's personal data, while the Conservatives have questioned whether Reform's proposals are workable.

The new policies are likely to intensify the political debate over regulation, business growth, data privacy and the UK's transition to electric vehicles.