Fierce Beer Celebrates Two Million Sales Through Aldi Scotland Partnership

Scottish craft brewery Fierce Beer has surpassed two million beer sales through its long-standing partnership with Aldi Scotland, marking a significant milestone in the company’s growth journey.

The brewer, which operates from its headquarters in Aberdeen and also runs a popular bar in Edinburgh, reached the achievement after nearly a decade of collaboration with the supermarket chain.

The relationship began in 2016 when Aldi Scotland became Fierce Beer’s first retail customer by featuring its products in the retailer’s Scottish Beer Festival. The partnership provided the then-emerging brewery with a valuable platform to introduce its beers to consumers across Scotland.

Since launching in Aldi stores, Fierce Beer has seen its product range expand significantly. More than 50 different beers have been stocked by the supermarket over the years, including IPAs, lagers, stouts, sour beers, and low-alcohol options.

The success of the partnership has coincided with the brewery’s own expansion, with Fierce Beer growing its presence beyond Aberdeen and establishing venues in Edinburgh. The company says the milestone reflects increasing consumer demand for locally brewed craft beer and highlights the importance of retail partnerships in supporting independent Scottish producers.

Reaching two million sales represents a major achievement for Fierce Beer and underscores the strong relationship it has built with Aldi Scotland over the past decade.