The UK’s competition watchdog has proposed changes that could make it easier for rival companies to launch contactless payment apps and digital wallet services on Apple iPhones, potentially reshaping the country’s mobile payments market.

The Competition and Markets Authority (CMA) announced its proposals on 20 October, arguing that Apple's current fees, technical restrictions and access terms could prevent UK businesses from competing effectively. The proposals are intended to make access to iPhone contactless technology more commercially viable.

The plans would require Apple to provide access to additional contactless technology standards, giving developers more flexibility to build competing payment services. The regulator expects access fees to fall substantially, although it is not proposing to set a fixed price.

The changes could benefit British fintech firms developing digital wallets, contactless payments, digital identity tools, travel passes and digital keys. The CMA says more than 60% of UK adults use digital wallets, highlighting the growing importance of smartphone-based services.

Apple has raised concerns that the proposed approach could offer lower privacy and security protections. The company says its existing systems allow developers to offer contactless services while protecting sensitive user information. The CMA maintains that the technology options it reviewed do not inherently create security concerns.

The consultation closes on 17 November 2026, after which the CMA will consider responses before making a final decision. The proposals have not yet become binding requirements.